Primera

The First Bloom of Celebration

Primera is a collection that celebrates the beauty of beginnings — the first bloom of a flower, the first note of festivity, the first sparkle of joy. Inspired by Indian crafts like bandhani, block printing, and the iconic paisley motif, each piece reimagines tradition in delicate pastel hues, touched with intricate beading and embellishments.

Fluid Indo-western silhouettes meet timeless motifs, creating ensembles that feel both nostalgic and new. With its dreamy florals and festive charm, Primera is not just a collection, but a statement — of being the first, the finest, and the unforgettable.